You would like to have an explainer video created and have an international target group? This is no obstacle with the possibilities of visual language.
Imagine the following situation:
You want to communicate with someone who doesn’t speak your language and you don’t speak theirs. What now? Anyone who has ever been in such a situation knows that communication works with ‘hands and feet’. You ‘show’ your counterpart exactly what you want to express.
Alternatively – i.e. in addition to gestures – this also works with pictures, sketches and drawings. You want to explain an object – then sketch or draw it. You will see how diverse the possibilities for understanding can be.
1. language through images
Mood and emotion
As already mentioned, language is not limited to acoustics or verbal communication. Understanding can happen through so much more.
Pantomime (Greek pantomimos – ‘the one who imitates everything’), also known as charades, is another example where usually no spoken word is spoken and facts or whole stories are expressed through gestures, facial expressions and body language. The possibilities without languages or voices are many.
Moods and emotions can be expressed through melodies and images. This also includes colors that, as has already been proven, trigger certain moods in the viewer.
Examples:
Red attracts attention, can trigger love or even anger. Optimism is created by a strong orange. And yellow, for example, stands for brightness, light.
The modern implementation of non-verbal moving image clips, can be perfectly achieved by an explainer video. Explainer videos can be used in a variety of ways. The videos are accompanied by melodies and acoustics, so that the customer is introduced to companies, products or services through the visual presentation.
2. speak in different languages
Besides the speechless variant, you can also deliver your message to your target audience translated into different languages.
Here the dubbing is possible in all languages. Either with a speaker who speaks your desired languages or with different speakers.
Depending on the target group, for example, a woman can also be used for the German market and a man for the English market. Here, a decision is made together with you based on the target groups and market positioning.
3. subtitling
Another way of communication in different languages is subtitling. For example, it is possible for an explainer clip to be spoken in German but produced with an English subtitle. The languages of the dubbing and subtitling are variable and can be freely selected by you.
Overall, you can see that there are numerous solutions to market an explainer video internationally. The hurdle that the target group is too international to reach you with a short and concise explanatory clip does not exist!
