You are convinced of your product and want to take off?
Then off to the next step, marketing strategy, and go!
It sounds so simple, but unfortunately it’s not. This is because the measures must be individually determined for your stated goal to be achieved.
Basically, your marketing efforts are defined by your individual goals and the target audience you want to address.
For example, what are typical marketing objectives:
- Profit increase
- Sales increase
- Increase awareness of the product
- Image
- Customer loyalty
- New customer acquisition
Depending on this, your marketing channels and measures are targeted differently.
Check out the most popular marketing efforts right now here:
Social Media Marketing:
Whether organic or paid – social media marketing has long since become one of the basic marketing measures. Here, it’s a matter of being present online.
Very appealing, because for every product, every target group, there are social media channels that guarantee accessibility.
For this purpose, the possibilities are many. Moving image, graphics, sound, whole clips etc. are available here.
Search Engine Marketing:
Searching via well-known search engines is popular and gaining more and more importance. That is why it is important that the product ranks high. Because with the information overload that prevails on the Internet, it is important to position yourself clearly and distinctly!
Email marketing:
Once you have gathered contacts, you can keep them updated with interesting and entertaining email marketing. Added value is the key here: if your potential customers receive inspiring content, the possibility for long-term loyalty has increased.
Mobile Marketing:
Nowadays, people use their mobile devices at home, on the road, on the subway, on vacation, etc. to scroll through all kinds of content.
That is why it is very important that the product is also mobile accessible – and present on mobile devices.
Event marketing:
Event marketing has also found ways in 2020 and 2021 and is on the way to being able to function digitally as well.
Basically, the personal contact at events and trade fairs is the special thing that attracts customers. Seeing, touching, smelling, feeling products – all this can trigger a purchase decision and win new customers as well as retain customers.
Ultimately, it is important to adapt the measures to the target group, the goal and the positioning: What fits your product, what is the budget and where does your target group stay?
A lot of points, but they will give you a clear view of your options and actions.
