Are you also aware of this? You check the news on your cell phone, tablet or cell phone and besides the news you scroll through various advertisements that are displayed to you.
Now, hand on heart – most ads “scroll over” you, don’t they?
Too much input and not enough message behind it? In today’s article, learn how to capture – exactly in this situation – your customers and your target audience!
1. Storytelling through moving image
Your ideal customer picks up the cell phone and scrolls through news, news etc.. This includes a lot of advertising content and many ads.
Moving images are no longer a rarity here – on the contrary.
How can you stand out from the crowd?
With moving images that speak directly to your target group, arouse emotions, and underscore the added value of your product, service, or company. Your (desired) customers must feel the need to have their “problem” or “question” solved and experience added value in the first few seconds.
This storytelling approach sets the stage for your customer to watch your clip to the end.
2. User behavior
User behavior is decisive for the fact that nowadays advertising absolutely has to work without sound.
For example, where do you get your cell phone out of your pocket? That’s right: in public spaces. Art practices, train rides, cab rides, restaurants, cafes, etc. These are just a few examples of the places where people like to scroll a lot. And this is exactly where no one wants loud music. On the contrary, the user wants to research in peace without the sound suddenly coming on.
Another point why it is important is that the advertising video works without sound.
3. Subtitling
Subtitling is another tip for advertising without sound. It doesn’t have to stop at subtitling, keywords can also be integrated into the moving image. Depending on the product, service or company, this can pick up the target group and catche directly at the beginning in support of the moving image.
The optimal case is when an ad works without sound and gets the message across with pinpoint accuracy.
If the customer has now watched the ad soundlessly on the train and saves it to watch it again at home in peace with voice over and music composition if necessary, then you have definitely achieved your goal.
