Videos everywhere you look! In almost every area they have gained in importance and it is no longer possible to imagine our everyday life without them. So why not rely on videos in the area of employee recruitment as well?
Exactly! There is no reason not to do so, except perhaps your fear of new processes and thus perceived higher time requirements. But is that really the case? And what all is in favor of a recruiting video? We’ll get to the bottom of these questions in this post!
Save time and money
Alright, let’s not kid ourselves: Producing a video costs some time, however, they save far more time once the video is created. And not to mention, yes, there are professionals like us who will assist you with the entire creation process.
But back to the time saving: This results from the fact that recruiting videos primarily address more applicants. This can save you the time it takes to advertise your open positions on a wide variety of channels. You’re also more likely to target the “right fit” prospects with the help of a video, and as a result, significantly shorten your overall hiring process. In addition, the interview process can also be handled via video, eliminating the time spent planning, traveling and greeting candidates at your office.
It’s also easier on their budget in the long run, as they won’t have to spend as much money advertising your job posting due to the higher application rate. Conducting interviews by video curbs further costs by eliminating the need for gas, drinks, etc.
You can better represent your corporate culture
A video gives you the opportunity to directly present your company’s core values. By giving applicants a virtual tour of your facilities and, if applicable, introducing them to potential colleagues, you create a sense of connection before the actual interview. It also ensures that your applicants are a better fit for your company culture. By showcasing what everyday life is like in the workplace, applicants can assess whether a job at your company is what they are looking for. As a result, your applicants will “filter” themselves completely without their intervention and not even apply if they are not a good fit for you.
Better engagement
In today’s applicant-driven job market, job seekers have numerous options. For this reason, their job posting must stand out and attract attention. Let’s face it: black and white job descriptions are boring and outdated. In this interactive era, videos are an effective tool to attract and engage with customers. So why not communicate with potential applicants in the same way? Videos are more engaging and give job seekers a glimpse of what a company is really like compared to just reading job descriptions. Videos are a great way to get job seekers to connect, engage, and ultimately apply to your brand in no time.
You increase your brand awareness
Videos are a great way to showcase your company as a great place to work. You can use video to tell a story about your business, highlight your company values, or showcase your value proposition to employees. By using videos, you can literally show them how great it is to work at your company.
And in SEO, videos are also a great way to improve your presence in search results. In other words: When you add videos to your company’s career pages, they rank higher in Google’s search results. Because Google loves videos!
Here are a few examples of recruiting videos
- A corporate video that showcases the company environment, culture, and benefits
- “A day in the life of…” Here the applicant follows an employee who shows him what daily tasks he has to do and what tasks may come up for the applicant.
- An interview with management or executives telling how they rose in the company.
- Animated videos or a whiteboard explainer video are also ways to inform applicants about their company, your values, and what it’s like to work for them.
In conclusion, all that remains to be said is that you should opt for the video format for your next job posting and move with the times. Not only will it help you stand out from other businesses, you’ll also improve your SEO, save money and time, plus gain exposure.
