Maybe you’ve heard the term before – or maybe it’s completely new to you?
No wonder! Because the topic is relatively new and red hot in the media world.
In English, the term social video marketing is much more widespread and is gaining more and more importance – increasingly also in European countries.
What is the role of online video playback in social media marketing?
News articles, tips, interviews, instructions, explanations and PR articles need to be interesting. Not only so that they gain exposure and awareness on their own pages, but so that they are shared virally on social media.
Platforms such as YouTube, Facebook, Linked-In, Instagram, Twitter and others offer the best conditions for this.
For almost all platforms, the importance of videos has increased. Thus, their algorithms are designed to rank higher for high-quality content and good videos and increase relevance.
How is it different from viral videos and social media?
At
social media
is mainly about influencing behavior and reactions – usually for social reasons. This means sharing your own opinions, expressing your feelings, sharing your own experiences and tests, etc.
At
Viral videos
is the intention to generate content that stays in the memory and to describe a story or an idea that is so unique, funny or entertaining that you just want to share it. Especially funny productions of political or even everyday situations, cute animal and baby posts, bad luck and mishaps or inspiring stories of other “successful” people.
At
social videos
on the other hand, by triggering “influencers” such as bloggers, opinion leaders, etc., a social group is created around a topic and content that actively exchanges ideas. This creates a positive background noise, good image building and reputation, and stronger customer loyalty.
Social Videos for Business & Marketing Professionals
Social video marketing is and will be more and more an important part of marketing communication. Many marketing experts have already integrated it as an integral part of the holistic marketing mix of brand communication.
The goal of the marketing channel is to increase audience and user engagement through social interactivity around the video. Success is evaluated by consumer interaction on the content video. What is the level of co-creation and contribution to content from other users? So the call-to-action of a social video might be, “Add your personal contribution to the topic.”
Social videos for individuals
The use of social video in private can also be used to discuss and share social theories, systems, or interests in a group setting. It is mainly about and consumer culture theory, in which cultural, economic and social aspects are drawn through the psychology of sharing.
Social videos are made for sharing interests, whether in a group or for 1:1 communication. Trust is built by “talking to each other” – whether on a personal or customer-consumer or business level. In doing so, the interest group invites people to share opinions, interact and comment.
