A briefing is very important as a basis and for further cooperation between you, the client, and the agency. Here, cooperation and task definition are formulated and recorded in detail. and all contents and statements clarified.
What exactly can this look like?
The briefing can be a list of questions in which you, as the customer, record all the important information about your company. For example, the target group, the unique selling proposition, the corporate identity, colors, vision and the desired goal.
It is the basis for the agency to create the service accurately and tailored to you.
Regarding the questionnaire, all the information and documents you provide as PDF, Power Point, etc. are a great help for the agency. Of course, this includes the website and any social media channels to get an accurate picture.
For explanation video, for example, the following points are recorded in the questionnaire:
Statement
What doyou need this explainer video for and what exactly is the purpose of the clip?
For example, to increase awareness, increase sales, retain customers, for new customer acquisition, image building, etc.?
Your company
What do you offer, what products do you sell? Where do you want to go and what is your team like, what is your motivation? Do you have a vision? What is the current ACTUAL state and what is the target state?
Competitor analysis
Indispensable for every entrepreneur to define his Unique Selling Proposition. Who are your direct competitors? Thus, the agency can better guarantee the individuality.
Your USP (Unique Selling Proposition)
As mentioned earlier, you have ways of working, features, etc. that make you unique and set you apart from your competitors. What are they?
Customers
Customeropinions are very important. It is crucial what feedback you get from their customers. Do your customers have wishes or needs? In this way, we can build on this and avoid other factual situations if necessary.
Result
What do you want to convey? What do you want the target group to take away? For example, are you an IT company and would like to bring your services to customers more easily and take away the “fear” of technology and unknown terrain? Then this is your result. Customers should approach IT issues lightly and casually, without a mountain of hieroglyphics building up in front of you.
Do’s & Dont’s
Determine what you definitely want to include in the explainer video and what you definitely don’t want to see.
Target group
To whomdo you sell your service and products? What is your approach? Are you very personal with your customers or do you address them formally?
Conclusion:
The briefing is ultimately about what you want to see in your clip and how this is presented.
The briefing and other documents are reviewed by one of our project managers and one of our copywriters. If information is missing, you will receive feedback in a timely manner.
Thereupon the production of the clip starts.
Only when you are satisfied with the explainer video will it be finalized.
Samples will be sent to you beforehand, which you can view and return to us with any change requests.
Your goal and ours is that you finally have an individual and unique explanatory video, which completely corresponds to your ideas and appeals to your target group 100%.
