Surely you have already integrated moving images into your marketing? The possibilities are endless and it is always good to have the right and professional partner at your side.
After all, video marketing is here to stay and is now a regular marketing tool. And a very influential one at that when it comes to customer acquisition.
But what exactly makes advertising and video marketing so unique and special?
- EMOTIONS represent a main aspect.
Videos are so emotionally chargeable through actors, music, melodies, soundscape, action and much more that they pick up your target group directly with it.
Here it is important that you have clearly analyzed and defined your target audience to get this effect.
2. Another aspect is SALE and LEAD GENERATION through video marketing. Here, the clips can be placed not only organically, but also as advertisements on various channels. If this is done professionally, success is guaranteed.
3. Video marketing creates a CONNECTION WITH THE CUSTOMER, as complex topics are presented and explained quickly and simply. Here, too, it depends on the target group. The attention must be there after a few seconds to watch the clip to the end.
4. LOOK INSTEAD OF READ. In marketing, videos are more likely to be watched than long texts read through. Can you also remember here that you preferred a commercial clip to a continuous text? Surely this also has to do with today’s lack of time. Watching a short clip saves an enormous amount of time. Reading through an article requires rest and concentration.
5. Video marketing strengthens CUSTOMER CONNECTION and attracts NEW CUSTOMERS through the targeted videos. Video marketing is versatile and can be tailored to target customers.
These are 5 aspects of many that illustrate the benefits and opportunities of video marketing. The fact is that video marketing is indispensable nowadays and has – rightly – taken an important place in marketing.
