By now, everyone who has dealt with marketing in detail knows that videos are the top class in marketing. However, not all video is created equal. There are several types, all of which have a different use and therefore a different goal.
Thus, an explainer video aims at something completely different than a video about your corporate culture. We’ve taken a closer look at a handful of video types for you, highlighting their effects so you can better decide which video is right for you.
Type: Brand History
Every brand has a story worth telling. In fact, they are often very entertaining narratives from idea to eventual founding. A video about it has many positive effects. If the CEO tells “his” story, this not only creates trust, but also builds an emotional bond with the customer because he is perceived as a “normal” person. But that’s not all: because at its core, the company story is also the narrative about a problem that the entrepreneur wanted to solve for potential customers. So the brand story is also the story of the customer, who immediately gets the feeling that the brand really understands their problem.
Type: Customer videos (testimonials)
Testimonial videos and/or review video can be a versatile tool. Not only do they build trust and credibility, but they can also be used to showcase a product’s features. They make great social proof that your business is as good as you say it is. That you as a company have a vested interest in portraying your company as the best in your field is obvious, after all, and seems unimpressive. But when it’s satisfied customers who portray their company as the best, it has a completely different effect. The only important thing is that it doesn’t seem forced, but comes across naturally and is.
Type: Corporate Culture
Show the human side of your company, connect with your viewers on an emotional level, and show your company’s personality by presenting a general overview of your workspace and the overall tone of the company. You can achieve this with employee interviews, birthday parties, team outings or a snippet of everyday work – and outtakes always go down well, too.
There is no right or wrong. Let your creativity run wild, be natural and show how you really are. This makes your brand authentic and inspires trust. Having employees portray the company’s work ethic, climate and mission makes your brand authentic, adds humanity and inspires trust. This will help you stand out from your competition.
The classic not only helps you to present your products. A well-made product video also increases people’s interest in your company, not just the product itself. Product videos often help potential customers make a buying decision by bringing products to life and making it clear what benefits their customer will gain from the purchase. For complicated products, a short demo video is also a good way to show how they work. This type of video is close to explainer videos, but less complex, as it only depicts how a particular product works. Nevertheless, the boundaries are blurred here, which brings us directly to the next type of video:
Type: Explainer video
With the help of an explanatory video, you can present complex processes in a user-friendly way, depict facts in a comprehensible way, or provide digital instructions on how to use your products. Explainer videos are designed with the goal of communicating to the viewer how something goes down or works. The focus is on knowledge. To convey it, appealing illustrations and purposeful animations are used.
Another advantage of explainer videos is that they can be replayed several times, so that you understand the subject matter in any case – if not the first time, then the second. We will be happy to advise you in this area. As experts, we have a number of tips and create a high quality video for you.
So it doesn’t matter what your intention is with your video – whether it’s to promote a product, share your vision, or connect with customers – anything is possible with high-quality, professional video content. For example, start with one of our explainer videos to grab your audience’s attention and build your brand more dynamically!
