In pretty much every medium, voice plays a role.
The voice of your brand and advertising face is a crucial component for your target audience – your business card, your customer magnet and a feel-good factor of your brand, service or product.
External effect of the voice
Voices are diverse: high, low, hoarse, soft, loud, etc.
How do voices affect people and what reactions do they trigger?
Let’s not fool ourselves: We all like to hear deep and warm voices! Warm voices make us feel good and trigger security and trust.
We perceive deep and calm voices as pleasant in both men and women.
Commercial spokespersons don’t just talk at the drop of a hat; they’ve all undergone training that teaches them exactly what good spokespersons trigger in us: Emotions!
You hear many voices in the media hubbub? So do we.
And that is here:
TV advertising
Often already well-known voices and speakers are used for TV commercials. So the voice is already familiar to most viewers and listeners. As a result, the advertised product is seen as more trustworthy and is immediately well received by the target group.
The advantage here is the interplay between image, sound and voice. Through these components, even more emotions can be triggered.
Radio
Especially in radio, the voice is very important: the listener, the target group, must be picked up by voice, slogan and melody.
Have you also caught yourself running the radio on the side and not really being able to tell what you’re listening to or what you just heard?
This is exactly the moment when radio advertising must strike and pick up the listener and generate his attention.
A lot works here through the voice. Thus, as with TV advertising, familiar voices are advantageous.
Podcast
A podcast can be up to 1.5 hours long. And who does not know this? You see a show, briefly read through the description, turn on the podcast, and after five minutes, unfortunately, can’t continue listening because the voice just doesn’t suit you.
Or the other way around – you play a podcast whose topic doesn’t really interest you, but the podcaster’s voice is so pleasant and radiates such a good feeling that you devour the rest of the show.
Both are typical – and not everyone likes every voice.
Audiobook
With the narrator of an audio book you want to spend, as a rule, a lot of time. Thus, it is really important that you can “hear” the speaker well.
As banal as it sounds, the chemistry has to be right.
Through an audio book, the listener wants to relax, come to rest or acquire new knowledge.
And also here – or especially here! – the voice must fit and be able to transport emotions.
