Why video marketing at all?
In principle, video marketing is used for various marketing goals.
These goals can look different – and video marketing can be used just as versatile accordingly.
Do you want to reach your target group with pinpoint accuracy? Increase reach and awareness and increase sales?
Take advantage of the opportunities and possibilities of video marketing in a targeted way and avoid the following mistakes:
Video marketing is very complex.
Target group analysis
Have you produced or had an Ultra HD video produced, but it’s not resonating with your target audience and customers at all?
Make sure your videos have well-rounded storytelling and the message you want to convey. A video can be long and produced with high gloss, if the message is not received and the defined target group is not reached, the mistake lies at the beginning of your marketing concept in the target group analysis.
Design
Design generates emotions. Shapes, colors, images, etc. are also an important aspect that must fit flawlessly. High quality design with accurate color scheme is a great profit for their service, business and product.
Information Overload
You want to integrate all your information into the clip? Caution. Make sure your clip has a hand and a foot, or a clear start and end. The viewer’s head should not spin after your clip. He should still know what it was all about at the beginning.
Rather use a series with several parts, which are coherent in themselves and consolidate the main message!
Marketing
Make absolutely sure that your clip is not a pure advertising measure, but contains a real added value for your customers.
Movement
Is your video marketing already running at full speed, but the response is lacking?
Keep “moving” and take full advantage of the potential of online marketing. Communicate and respond to comments and inquiries, and share your ads on the appropriate social media channels.
Do you want to play it safe right away? Then get in touch with us – we will accompany you from A to Z and produce your explainer video – to the point.
