Do you know this too?
You are interested in a product, service or company, but cannot properly understand their corporate communications. You do not understand the terms, definitions of the website – with which the communication goes nowhere?
We also use internal industry terms and definitions.
However, these are explained clearly and understandably for each target group on our website.
Therefore, in this article we would like to show you once again and in a bundle what our explanatory lexicon has to offer and what the individual terms mean.
Let’s start first with the most important term, the explainer video itself.
Whereby this term is already self-explanatory.
Here is a brief definition:
Explainer videos present various issues such as services, products, business models, training content and much more in a short and concise manner.
Briefing:
Here we discuss your requirements, wishes and specifications with you. What topic would you like to introduce to your visitors? Who do you want to reach with your explainer video? We advise you on appropriate styles, techniques and the optimal duration of the video.
History:
Once the objectives have been formulated, we create a draft story for your individual explainer video. Give us your feedback and we will develop and refine the story until it fully meets your expectations.
Storyboard:
A graphic designer will turn your story into images and suggest keywords that will appear in each scene. This way, you can get an idea of what your explainer video will look like in advance of the planned animation. Through your feedback you can influence the further implementation.
Animation:
We animate the final storyboard and bring the story to life. It is expertly dubbed by a professional narrator and accompanied by appropriate music. The result is a unique video: Individual, gripping and convincing!
Individual:
Individuality is very important to us. Each explainer video is unique and precisely coordinated with you. The explainer video reflects your unique selling proposition. For example, we can truthfully trace people, products, buildings, websites, landscapes, etc. This creates an unmistakable recognition value in the video. In addition, we are completely geared to your CI/CD requirements and adapt to your color and design schemes. font specifications.
We want you to stand out and that’s how our collaboration works.
Narrator/ Voiceover:
What do you need a narrator for in an explainer video?
To emphasize the moving image through voice and emotion.>
Voiceover uses an explanatory voice to further integrate the viewer into the topic.
Correction rounds:
What do correction rounds mean?
We know: Corrections are sometimes necessary. Your video is not ready until you are satisfied with it. Thus, corrections and adjustments are included. We do not proceed to the next production step until the previous step has been released.
