The digital and online marketing market is constantly growing and changing.
If you don’t keep up with the latest trends, tools and techniques, it’s hard to even begin to keep up. This also applies to entrepreneurs, managers and directors.
Therefore, we would like to briefly present the TOP marketing trends from the digital world for 2016:
1.Social Listening: Social listening is also known as social monitoring. Also the
Social media sector is constantly changing. So at one time, the channel may have been used as an “I-spread-my-message-to-everyone” and puffery tool. But those days are over. Today, it’s all about lively interaction and having 1:1 conversations with your target audience. The customer regulates the market and supply demand. Therefore, it is important to listen to the target group. To find your way through all the information, tools and platforms help you to research target groups, headlines, keywords and websites.
You can partially set up alerts so that you are informed when someone posts or comments on a certain keyword: Both on your own websites and platforms, as well as on those of competitors and public communities. Free social media listening portals include Google Alerts, where you can create your own alerts that include all Google search engine results.
In the social media space, a free account with Hootsuite and Tweetdeck already helps to perform simple monitoring and analysis on social media channels such as Twitter, Facebook, YouTube, Instagram, Google+ and LinkedIn.
For larger companies and more extensive analyses and target groups as well as keyword monitoring, the software solutions SocialHub and Brandwatch are currently the most popular and best known on the market.
2. offer specific and higher quality content with niche pages: Niche pages are often just landing pages or simple wordpress systems on which affiliate products are offered for a very specific product group or industry, such as coffee machines, tool cases, roller shutter systems, etc.
You concentrate all your knowledge of trends, instructions, tips and news about the product. The more high-quality and up-to-date the content, the better you will be found by Google and your target group. For this, keyword research and analysis in advance as well as market observation are important to find out which products are in an interesting niche area. Therefore, it is best to form smaller interest groups and several niche sites with your own or external products and affiliate marketing.
3. video content is steadily increasing: Video content marketing will grow even more in the future: Google loves videos. Therefore, content with videos will rank better.
Not only Google and other SEO platforms – but also the users themselves prefer videos to simple text or image messages, as information can be absorbed and assimilated more easily.
– From YouTube across all platforms. Content with videos have 135% greater organic reach than photos. And even more in relation to text-only articles. Facebook and YouTube in particular rely on video content. Facebook wants more high-quality videos to be posted in the future that interest fans and users. This rewards you with better leads and organic reach from Facebook.
– For everything a short video. The trend is to create a short clip for almost every post and web subpage. For example, for product launches, events, seminars, Christmas specials, campaigns, job ads, etc.
– Live streaming video on Facebook. Facebook has invested a lot of money in its live streaming tool and wants everyone to livestream more. Therefore, Facebook rewards people and businesses when they use the live stream tool by always appearing at the top of the timeline when live streaming and getting more relevance than an uploaded video.
4. influencer & blogger relations: Use Influencers as PR on YouTube, Bloggers & Co. This information may not seem new, but its importance is growing steadily, replacing more and more the classic PR ads and articles.
Today, you invest in exciting articles that interest the target group and only mention your own product in passing – instead of publishing long and boring PR releases. In addition, you look for influencers, early adopters and bloggers who have a good reputation and a high number of followers and fans, with whom you are looking for an article publication or a cooperation in the PR field.
For example, did you know that the most famous YouTuber with the highest likes and followers is a gamer? Felix Kjellberg aka PewDiePie has almost 50 million followers. Why? He is authentic, interacts with his fans and his community and communicates at eye level.
Bonding and interaction with the target group is the press work of the future!
5. digital conferences: Digital conferences, events and seminars are becoming increasingly popular. Seize the opportunity and offer product-related seminars for your B2C and B2B customers. Even shorter interviews and one- to two-hour presentations are still interesting: the main thing is that it’s interactive and allows your customers and participants to have their say, share their opinions and exchange ideas with each other.
Create your own community by organizing an online conference with suitable cooperation partners that appeals to your target group. Organize one or two-day online congresses with interesting talks around their products, markets and needs of your target audience.
6. upselling marketing strategy:
This marketing strategy is already widely used in the U.S. market and is absolutely trendy. Not yet fully arrived with us, but with the best prospects. Upsell marketing is an automated sales process of follow-on products. Technical web tools and programs can be used to regulate processes and sales behavior. For example, a customer buys a product on your website. As soon as he has the product in his shopping cart or goes to the checkout, he is automatically offered similar, matching products or sets to the first product: “Customers who bought this product also bought…”.
There is hardly any other area of business that is as dynamic and changing as the marketing area – especially the digital & online marketing area. Therefore, with the help of partners and experts, try to bring on board high-quality advice and support for your marketing strategies and implementations.
