Video calls and online meetings have become an integral part of the modern working world. This has advantages and disadvantages for the daily work routine; however, it also depends very much on the respective industry.
But no matter what industry: self-presentation is always important.
Usually, you and your team are there in person to present your company, product or service. This does not always remain possible in the current situation, which is why a lot of things happen online.
How do you present yourself online?
E-Mail
The classic among online tools: The e-mail!
You can introduce yourself in an email with a classic cover letter. But be careful who your target audience is and who an email really addresses.
How often do we open our mail inbox in the morning and first delete a whole lot of advertisements and spam emails. Without information, no one knows that your email is legitimate.
Therefore, it is more serious to call the recipient beforehand and prepare him/her for sending an e-mail.
Send the mail, you can prepare it graphically and attach a short video clip, for example. This is how you stand out from the crowd and engage the reader with a short and good video clip.
Short video
As described in the email point, you can introduce yourself with a short, individual and concise video clip. You don’t need a long cover letter or a big explanation for that – because you can have that built into your clip.
Interactive presentation
Let your audience participate!
Interactive presentation are, for example, short video clips in which the audience can decide which steps they want to take.
In the same way, you can also wrap your company, your service and your product in a story and create a little adventure until the protagonist reaches the destination, i.e. the product.
This is a great way to make the presentation exciting and keep the audience’s attention.
Videocall
By now also a classic among online meetings, because without videocalls you probably wouldn’t have seen your customers and colleagues for quite some time if you work in your home office.
In videocalls, normal meetings are about as feasible as an on-site meeting. For one an optimal and modern solution for the other rather a temporary alternative.
Nevertheless, video calls are a possibility to conduct presentations close to the customer or the target group. Everything happens “live” and participants can comment and ask questions after the presentation.
So to speak, the closest thing to a face-to-face meeting including a self-presentation.
Here, too, the presentation can be livened up, for example, with a short clip that can be interactive.
Because who doesn’t know it – that the attention span can decrease during a longer presentation, even if the topic is very exciting.
As a presenter, this is the perfect solution to get 100% attention back.
Explainer video
All the 5 points are ways to present yourself online.
It is possible to enhance each of these 5 points with a short explanatory clip.
What are the benefits of an explainer video when integrated with all of the above?
- Attention
- Individuality
- Creativity
- Memorable
- Extraordinary
- Especially
- Strong positioning
Conclusion:
There are very many ways to present yourself well online.
The creation and procedure offers many possibilities and is up to you to decide.
Are you curious? Then we look forward to hearing from you!
