Can you relate to that as well? You turn on the TV or activate your smartphone – and a flood of information, colors and images comes at you in rapid succession. Minimalism – definitely not! What you keep in mind from this? Expect it to be less than half.
That’s why the rule is now: Less is more. To stand out, glitter and neon colors are no longer enough. Quite the opposite.
Restrained, minimalist and reduced stands out and looks distinguished and high quality. In addition to all these aspects, it is also hip. Not only for explainer videos, but also for general lifestyle. Those who own less have less work and are freer.
In terms of an explainer video, this means gathering the most important information and pushing aside any frippery – keep it minimal. Core facts and core information that the regular or new customer needs to find your offer appealing and interesting are important.
The desire for reduction and core information is great, due to the oversupply. So your customers are grateful for clear and straight lines and explanations. Through your minimalistic approach, you help them with the decision, so they don’t have to filter for themselves which information is interesting for them and which is not.
Advantages of minimalist product or offer presentation:
Core information
As mentioned, the core information leads your customers to directly decide whether the product is interesting for them. In the case of far-reaching product films, etc., the customer probably stops beforehand because there is not enough time and he does not have the leisure to filter the information. Minimalism is your friend.
Save time
You save time in every respect. You don’t spend much time on paraphrases and descriptions of your product, because who knows your product better than you? Describe it in three words and you have a minimalist description. It can also be emotional.
red line
Not only your customers, but also you have a “tidy head.”
Follow a clear and red line using the minimalist tools.
Show and present your idea to a friend or acquaintance who doesn’t know it. This way you can see if your intended effect is occurring or if something is being misunderstood.
Further Tip for implementing minimalsim:
Despite the trend, make sure that the clean stylistic elements fit your offer.
For example, if you make dazzling costumes that are extraordinary and stand out with rhinestones and colors, you can not, of course, minimalist with them.
You can see how your clean explainer video can look like here: Explainer video.
