Do you also get a lot of newsletters daily and weekly?
Hand on heart: how many of these newsletters do you look at for more than 5 seconds and how many do you click away directly? When you are pressed for time, you cannot read through a long continuous text containing important information.
What are the options for making the content or part of the content short and sweet? With moving image!
Short clips, if professionally produced, get a lot of attention. The eyes stay glued to the clip and optimally the customer turns on the sound to it. Otherwise, it is of course also possible to work with subtitles.
With a short clip you can creatively transport diverse situations and information. Do you have a new product or do you want to create more transparency and clarify and show processes? You can combine all this in one individual clip.
Attention
Your customers receive your newsletter, open it and are immediately banned. The video creates a direct approach, is a change from the continuous text and increases the attention span of your customers.
The short clip causes that the newsletter is not clicked away due to lack of time. As lengthy technical topics, descriptions and the like are shown and explained in a short and concise way.
Entertaining
Basically, an informatively designed clip that is in the area of interest of your customers has a very entertaining effect. Instead of long texts, a short clip can cause your customer to look at the complete facts, as it is created in a short and concise way.
Opportunities
Once the clip is viewed there are several chances:
- Your customer is excited about the video and product and buys
- Your customer recommends you
- Your customer looks around your website
- v.m.
Link to website
Linking to your own website is already mentioned in the “Opportunities” paragraph.
The likelihood that your (potential) customer will linger on your website for the purpose of linking is very high if the newsletter and clip are compelling.
The clip generates website visitors and return visitors.
The benefits of a video are basically very apparent. Thus, the success can also be seen in the newsletter.
