You have just had a corporate film, explainer video, product video or other video produced for your company, product or brand for a lot of money?
And now? How do you proceed?
Include the video on the home page of your website? Post on Facebook?
In the following report, we will give you some tips on how you can not only promote your video faster, but also achieve a higher conversion rate and better sales.
1. upload your video to YouTube properly
YouTube is the most used social media platform after Facebook and has great influences for search engine optimization (SEO) and Google results.
More than one billion users visit the platform every month.
But simply uploading is not enough. You should pay attention to the following things when uploading:
– Proper title: Choose a title that is interesting, promising, funny, questioning or provocative. If the title already sounds boring, no one will watch your video, no matter how good it is.
– Video description:
Add a description to the video. In it, briefly explain what the video is about. Use as many of your SEO keywords and tags as possible here already. Add the link to your product or website. This text helps Google and also on YouTube to be found and ranked better.
– Select a suitable thumbnail: When uploading a video, YouTube already suggests 3 images from your video as a thumbnail. From this, pick an image that is most likely to appeal to your target audience.
If there is nothing suitable or you want to add a logo or text, you can also upload your own thumbnail.
2. embed your video in the right places on your website.
Among one of the most important actions is to embed the video on your own website. Because this will also show up positively in the search functions and will automatically bring the reader to your site.
But also the question of positioning the video on your own page, is important so that it reaches the right addressees.
– Home page: If it is an image film and general explanation of the company, you should integrate it directly on the home page.
– Product page or service:
If it is a product video or describes the team and service, on the corresponding product page or service offering.
– Landing page:
For action-related or target group-specific videos, it is recommended to create a corresponding landing page, which you then promote for your specific campaign with video.
– Online Shop:
If you have an online store, incorporate your video there as well. The purchase rate for products with video descriptions is much higher than for products with text-only descriptions.
3. include video on own social media channels. The more channels and portals, the better.
Social media distribution is the perfect SEO tool especially for video marketing. The more fan pages and posts on the web on various portals, the better.
Nevertheless, it should also not be overdone if the pages can not be maintained further. Therefore, we advise to actively use the following channels for your video marketing strategy, besides Youtube:
Facebook
1. post video. Share the video on Facebook. Use specific keywords to tag and link to your business or product.
2. Promote your video post for more activity and awareness on your page by actively promoting it on Facebook for a short period of time.
Twitter
1. tweet about your video. Add hashtags and links as well as info about the product.
2. invite your followers to re-tweet your posts.
LinkedIn and XING
1. if you want to reach B2B customers in particular, share your video in LinkedIn and XING groups that match your video content or target audience.
2. comment in the groups. And try to organically provide neutral conversations about your product with tips and support in the communication.
Pinterest
Create a Pinterest pinboard. Pinterest makes it easy to integrate videos from YouTube as a pin on a pinboard. Create a special pinboard just for your YouTube channel. When creating the name of your pinboard, you should consider your SEO keywords.
2. embed your videos. Go to YouTube and copy the link to “embed” your video and paste it into a new pin on Pinterest. Then add the pin to your wall. Incorporate links and hashtags in your description fields.
4. spread your video in forums & communities
Your video turned out well and your performance, which is described there, should know your target audience. Then, also stream your video on external forums and communities that match your target audience.
– Rating portals:
Are there rating portals on which your product is rated? Paste the video there or at least link to the video. This inspires confidence in customers who are currently seeking advice on the product.
– Forums & Communities:
Search for specific keywords in targeted forums – for example, a problem that the customer may have – that you can answer and send the link to your website or video.
There are other effective activities that can significantly lead to more clicks, better conversion rate and higher ranking.
Integration in the newsletter or the use at trade fairs and PR events are just a few of them that we can additionally recommend.
As with many things, your commitment is required here. Don’t let the video go stale after you’re done, stream it as much as possible.
For professional marketing support, please contact us directly.
We will be happy to help you.
