Videos and thus video marketing are becoming more and more important and are an asset for companies of all sizes. They help build an emotional connection with your viewers and put a face to your business. This pays off primarily in terms of increased reach, credibility, and boosting your sales.
Videos create emotions and give your company a face
However, no matter how well-made a video is, it’s only worth half as much if it’s not marketed properly. How to achieve the best result and get more attention with an explainer video like our 2D Animation Premium, we have summarized succinctly in this post.
Post your explainer video on your website
Visitors like to watch a short video about your company and products or services, it makes a website more attractive and gives a brief impression of who you are. Moreover, an explainer video on their landing page improves the probability of appearing on the first page of search engines like Google by more than 50%.
Upload your explainer video to video portals like
Vimeo
up
By posting their video on video portals, they reach far more people than on their website and help their brand gain more exposure. They also increase traffic to their site, as users who like their video will be inclined to visit your website afterwards.
Share your explainer video in their newsletters
First of all: No! Email marketing is anything but outdated or “dead”. Today, it still achieves excellent results. To make it even more effective here, you can make their explainer video a part of your newsletter. Because again, videos in emails significantly improve the performance of their campaign. Just using the word video in their subject line increases the open rate by about 20%, and the click-through rate by more than 60%.
Place a call-to-action button
A well-thought-out call-to-action button can, on the one hand, spark a conversation, but also ensure that potential customers follow their call and visit their website. You’ll be amazed at how often a button like “Get a Quote Now”, is clicked after a video and directs the viewer to their site.
Publish your explainer video on social networks
Social media marketing is one of the most powerful and effective marketing tools of our time, there’s no arguing that. A well-made explainer video can create overwhelming effects in combination with social networks. For example, a video is 1200% more likely to be shared than a text, which creates a massive marketing effect on a high-traffic social media network like Facebook, Twitter and co.
Embed your video in your blog
Another place to incorporate your explainer video into your marketing is your company blog. Continuously engaging articles that feature videos, for example as part of a visual explanation of the text content, not only strengthen your online business presence. They also promote your video and make your blog even more attractive to their target audience and increase traffic to their website.
Use a video in a sales pitch
Not all measures have to take place on the network. Explainer videos are also great for incorporating into your sales or presentation pitches. Because here too, the masses, and therefore your potential clientele, prefer a short video presentation of your products or services to listening to or even reading lengthy speeches from sales staff.
Conclusion
In conclusion, it remains to be said that anyone who wants to prevail over their competitors in the long term should also keep a place free for video marketing in their marketing strategy. The benefits that even small companies can achieve are enormous and can be measured after a very short time. So: what are you waiting for?