At Christmas, of course, you want to express special thanks to customers and thank them for their cooperation with a greeting or a gift.
But does it necessarily have to be interchangeable promotional gifts, moderately beautiful rubber trees or high-quality ballpoint pens that end up in drawers or even in the trash after Christmas anyway?
You can create nice gestures to say “thank you” without much effort. If they are then sustainable and generate good value for your social responsibility, all the better.
We present five ideas on how you can implement digital and sustainable ideas for Christmas greetings and gifts:
1.An explainer video as a Christmas greeting or story. For a Christmas video like EDEKA has made, with a good story that tells well and is gladly spread, you certainly need more time and money. However, a short animated video in which you digitally say “thank you” or even tell a little Christmas story can be implemented quickly and inexpensively. It will surely please your customers more than mere greeting cards or boring thank you texts by mail. In the best case, it even creates a viral effect and spreads beyond your customer base. For tips, advice and implementation contact us directly.
2.GIF animation with small greeting and product integration. Coca Cola is leading the way. The product is embedded in a Christmas environment and becomes the star in the picture. Combined with a little “Aha!” effect, you can include a tagline, Christmas greeting or call-to-action. For tools to create online GIFs, see Create GIF or GIF Maker.
Drinkable “place cards” are a refreshing way to eliminate confusion. https://t.co/PTnehlbyrO pic.twitter.com/su0Rn72x63
– Coca-Cola (@CocaCola) November 7, 2015
3.Christmas vouchers for products or services. Instead of buying unnecessary giveaways that will be re-gifted, send your customers a gift certificate of your products or services that they can redeem next year. Depending on what products or services you offer, it can be a discount voucher for your own store, a free consultation hour or a 1x unit for free, with the purchase of 10 pieces – for example. Thus, you do not spend money unnecessarily and still do something good for your business. Canva is well suited for designing the voucher. There are already many templates here, coupons can be designed quite easily and online.
4.give voucher for a good deed to a social project. Social responsibility continues to be a welcome effort by companies. It enhances the image, credibility and trust of the company and creates a good character. You can also give your customers vouchers that can be redeemed at the organizations for the protection of the environment such as for the rainforest or children & families in need . Thus, not only you do something good, but your customers at the same time.
5.Give away your own business magazine subscription for 2017. Create a PRO newsletter and create a special newsletter for the loyal customers: “PRO Magazine”. Tips and advice about the industry and business are given there. The customer receives a free issue every month or once a quarter – depending on what is possible in terms of time – in the current year. Newsletters automated and segmented to different target groups are offered, among others, by the email client Mailchimp. If you want to design the issues as an online magazine variant instead of a simple PDF, free tools up to all-inclusive premium variants offer many possibilities to design an online magazine by a simple PDF upload. For example, with Fliphtml5, Flipbuilder or Joomag.
There are numerous ideas on how you can use the digital age to find cost-effective solutions for a small Christmas greeting. At best, they still advertise your product with, go fast and are environmentally friendly.
