In technical jargon, cheap is also called “low-budget marketing. Whether simply put or as a marketing expert:
Why is marketing spend often “low-budget?”
Examples:
Start-ups and business starters, for example, often don’t have the monetary means and, in some cases, the expertise to take marketing measures from 0 to 100. Therefore they are looking for a cheap way to do their marketing. Depending on the industry, this is where minds with expertise sit together that can organically get a lot out of their own marketing. If this is not the case and the team starts from scratch in marketing, it becomes problematic.
In principle, it should not come so far with Start – Ups, since the marketing budget is already calculated in the business plan “low – budget”.
For SMEs, on the other hand, marketing and the importance of marketing often falls by the wayside. The fact that professional marketing costs and if it is meant to be good – cheap is often not an option – is not as clear to many as it should be.
Traditional and large companies are sometimes not familiar with digitization and hold on to their values and your tradition.
At other large companies, marketing departments are run on the edge – with big ideas but little budget. Here teams are looking to go down the cheap road for marketing.
These are only examples. It’s the same the other way around!
The start-up comes up with cracking marketing, the SME reaches exactly its target audience with its marketing, and the traditional company takes a completely open approach to marketing opportunities with externally recruited marketing agencies.
If the numbers in the business are right and the goals have been met or even exceeded, then behind them is an experienced marketing team of experts who have carefully analyzed, defined and aligned the concept, strategy, execution and goal achievement.
This marketing team can be set up internally. Or even as an external marketing agency that trades time and effort for a booming marketing concept.
The last few months in particular, and also the actual state of affairs in this exceptional situation, show how important digitization and the marketing included in it are.
Everyone must be prepared for the fact that word of mouth or classic measures, such as distributing flyers or visiting customers, etc., are not possible at all times.
In the last blog article
we already touched on the fact that a lot is possible “for free”.
Final it depends on the quality and goal achievement that you are aiming for as a business.
As the saying goes, “Buy cheap, buy twice!”
Have a look at here professional examples!
