In recent years, the advertising industry has picked up steam. Meanwhile, a sea of opportunities to promote products, services, etc. is spreading in front of us.
The advertising possibilities are endless, so it is very important to position your product correctly not only on the market, but also in the digital world.
After all, marketing on social media must be appropriate and tailored to the target group.
Which steps are important to promote your product or service on social media?
Digital positioning & competitor analysis
Take a look around the digital market. Take a look at the various social media channels and analyze exactly where you stand here.
How and where do your competitors operate?
Remember, though, that your product is unique, so competitor strategy is not the be-all and end-all. On the contrary – stand out from the competition.
Which social media channel suits you?
Pinterest, Facebook, YouTube, TikTok, Clubhouse, Twitch, LinkedIn, Xing, etc. – Social media holds endless opportunities to advertise and reach target audiences. Where does your target group stay?
Meanwhile, for example, you can no longer say that serious topics do not belong to TikTok.
Instagram no longer just reflects beauty and lifestyle, but also business topics, etc. So which channel suits you is your own personal and own feeling and of course also that of your target group.
But the important thing is: if you’re going to have a presence on a platform, get it right. Empty platforms, where only sporadic posts have been published in recent years, are not satisfactory for your customers. Let your target group get closer to you through social media and make your presence transparent.
How do you optimally address your target group?
The number of advertising messages has never been as high as it is today. From there, you need to stand out. What is the best way to do this?
Content
Create content that won’t make your audience click on. Exceptional, unique and individual. As a graphic or even better as a moving image.
Graphic
Have custom graphics created that reflect you and your product.
Tip: Consult experts here, because your target audience is so overloaded with advertising that your graphics need to really boom in your advertising. Do not leave this to chance.
Organic or paid advertising?
Organic advertising is free. At least on the respective platform itself.
With organic interaction, you yourself interact with the followers, the target group, potential customers, etc.. Accordingly, your activity is crucial for the success and growth of the channel.
Paid advertising supports your marketing goal. Again, an expert can adjust the ads to support your goal in detail. Do you want more subscribers on your site or more sales, more active customers or more action among your posts? With paid advertising, many things are possible.
Ultimately, you decide which social media channel suits your product, your company and your service and which advertising measures you take accordingly.
Keep up with the times, because many things are developing rapidly, especially online.
