Are you planning your own corporate video, your own explainer film for your product or brand?
Or you have already produced one and are now looking for a good marketing strategy?
Then it’s important that your video is well thought out, appeals to your desired audience, and conveys those values and messages you want to convey – in a way that the customer understands.
In addition, you must stand behind the video 100%.
With the production of the video, however, only the foundation has been set for the time being.
After that, it still has to reach the world!
Once you have your finished explainer video or image film, you can start distributing it. The marketing costs and effort to market video are endless. However, you can generate big reactions even with small means, which spread through a viral effect.
Share your message and use it to get customers to your site, to your product or to your service.
Below we share some tips from experts that will help you strategically grow your video marketing exponentially with the viral effect and increase lead generation.
1. spread on many social media channels // virtual word-of-mouth:
– Explainer videos in the social media profiles: First, add the video to your social media profiles under “About” or Videos & Photos”.
– Explainer videos as a post:Then you should also post your new video as “status updates” to your fans and followers. Write a short description for your video and upload the video to Facebook before posting it. You can also paste the video link from Youtube or any other video portal. However, it makes sense SEO-wise to additionally upload the explainer video to Facebook to get a better ranking. You can just post the Youtube link again at a later time.
– Optimize video preview: Facebook also gives you the option to select a preview image for your video. It’s best to opt for a thumbnail that shows a person in close-up. It has been proven that such images are best suited to arouse curiosity. Your Facebook fans can now watch, comment and share the video.
– Post comments & links: Stay interactive and comment on other Facebook users’ posts. Thus, you draw attention to your company page and increase the chance that your video will be shared quickly. Work to build a large Facebook community.
– Facebook ADs: You can also promote and display your corporate video on Facebook in a targeted manner as an ad to new not-yet-fans.
2. share the video on many video platforms:
Upload the movie to as many video platforms as possible. Google loves it when content is published multiple times on many platforms. This supports a good ranking on Google, but also on other video platforms.
3. build the product video centrally on a sales page:
Create a landing page and integrate your video centrally as one of the first points of contact. The type of landing page and targeted communication depends on the intent of your video and how your call-to-action (the customer call) is designed for your business, product or brand. For example, do you have a product that you want to promote with the video? Then tie in the video with hard-hitting selling points and integrate a call-to-action: “buy now, buy here.” Paste the link to your shopping cart or to the direct sales page.
4. youtube link & build community:
– Youtube.com is still the number one video portal and also generally the second largest search engine after Google. If you want to be found, you have to be present on Youtube – and be active.
– If you don’t already have one, set up your own YouTube channel You can upload all your videos there and customize your channel like a profile page. From company logo to background images, to colors and cover image.
– The popularity of your video is determined by the number of subscribers, comments, and likes you receive. Optimally, you build a fan community that automatically shares your video content. Reply to the comments users leave in response to your explainer. Comment on other videos yourself and subscribe to active YouTube channels. In turn, this is how you draw attention to your videos.
5. stay active and ask for opinions:
Either on Facebook, Twitter or via email you can actively ask for praise, criticism and comments of your explainer video. This not only attracts attention, but also generates a lively and interactive exchange with your customers.
6. update your status on your social media profiles:
You can change your permanent status on some portals like Xing, Skype and your Facebook company page. For example, you can write, “Our new corporate video is here – click here….”
7. video marketing offline to online with QR codes:
Link your video to your next business cards. To do this, generate a QR code and have it printed on your business cards. Any smartphone can thus go directly to your explainer movie. Meanwhile, the QR codes are also available in color and integrated images.
A free provider is for example: http://ein-qr-code-erstellen.de/
8. send your video by email:
Use email marketing, for example with Mailchimp and create a serial email or even an automated email that goes out to all potential new customers right after each signup as a welcome email with your video. Once set up, everything runs automatically and without further effort.
9. give away your image film:
As an advertising medium at business events, workshops, conferences or trade fairs for your customers and business partners. Say thank you with a video USB stick, for example.
If you need more help with video marketing or just want to outsource it, contact us.
We will be happy to help you.
