Video marketing remains on an upward trajectory for the media and marketing tools in 2017. The boom already started noticeably last year and continues to persist in moving image advertising this year. Supported by none other than our portal giants like Facebook, Google & Co. who let their algorithms tell: We love videos!
As a result, today not only the content on one’s own website becomes moving images, but also the social media communication and the advertisements. Which results in higher ranking in news feeds and search portals, higher awareness and greater conversion rates as customers stay longer on your web and social media pages.
Therefore, explainer videos are also still important for the corporate world. Why now especially for startups?
Startups should basically grow quickly, must first establish themselves in the market and want to become better known without high investments. Short explainer videos are perfect for this.
Startups love explainer videos:
1. Quickly increase awareness:
Explainer videos build brand awareness and image. Through individual characters, product placement, stories that can be told and audiovisual communication, your story and the product associated with it are more likely to stick in the memory than a pure text or image message.
2. simple explanation of comprehensive services & processes: Every beginning is hard. Startups whose services are very complex or so unique that they require explanation have a particularly hard time. Through an audio-visual presentation and explanation, you can explain almost any company, product or organization in less than three minutes. By integrating stories, arrows, text modules, diagrams or scene changes, processes can also be depicted and explained well.
3. use graphics, facts and diagrams: When you wrap your performance in a story, you make the company or product more tangible to your customer. Nevertheless, it is worthwhile to integrate figures that present certain facts for the benefit of the customer and serve his conviction. Nowhere else can it be incorporated so well and made clearer than with an explanatory film.
4. low cost:
The biggest cost is the production cost of the video. Compared to a traditional live-action film, the cost of an animated 2D or 3D film is much lower. If you want it even cheaper, we recommend the whiteboard style. The advantage of a well-staged video is that it is generally more likely to be noticed and viewed than a text or image ad. In addition, users stay longer on your website. If you cumulate the results of the extra profit and compare the costs of production and marketing, it quickly becomes clear that a video is quite cheap in the overall marketing.
5. viral effect – a guerrilla marketing by-product: if the video is really funny, provocative, with a memorable story or otherwise interesting, people will share it with their acquaintances, friends and colleagues. This viral effect is a desire of every startup. Cost-effective production and an increase in awareness without much effort and expense. However, the idea and the implementation of the video must be ingenious.
6. modern medium:
Explainer videos may not be the media novelty of 2017, but small business videos are still more modern than text-only and picture-only messages and are readily consumed by customers because they are easy to absorb. The willingness to consume video as a source of information and make decisions through it is demonstrably trending.
Products are explained in seconds: Hardly any salesperson can manage that. Explaining a company in less than three minutes so that everyone understands, and addressing customers at eye level: Present graphics, explain facts, and highlight the product as the hero and solution to the problem. And all this during 24 hours, 7 days a week.
8. you explain the product at eye level from consumer to consumer: By using a story that is taken from the consumer or customer’s life, or at least addresses their exact problem and presents a solution, you build trust. Instead of letting the company tell how great the product is, the consumer explains it as the main character. Indirect referral marketing, so to speak, because the customer has a sense of achievement that he shares with others in the video.
There are many reasons to use video in your outdoor communications and marketing efforts for 2017. Startups in particular can currently benefit greatly from this. But these benefits also apply to other companies.
