Quentin Tarantino, Woody Allen and Steven King have one thing in common. They owe their success to successful screenplays. Because they think visionary, have imagination and dare to step out of the middle. Many of her films were even better than the original books, according to critics.
You can make the best product, hire the best ad agency, hire the best video editor or explainer producer to make it happen – if the script doesn’t get across the exact message you want to convey, your video will sink.
In addition, the content must inspire, be crisp, short and unique.
Many dream of an explainer video that spreads like wildfire with a viral effect, reaching millions of clicks and views. But it’s not easy – often there’s a well-thought-out concept and script behind it.
The implementation, on the other hand, does not necessarily have to be expensive. But it needs a good foundation.
So here are a few good tips to keep in mind when it comes to video production. To create a video that attracts attention, gets more conversion and ultimately increases your sales.
7 tips for a successful explainer video script
1. allow yourself to be funny and cordial
Even though this is about business, the best place to pick up your customers is where they feel most comfortable; in their comfort zone and their own environment. Where they can be fun and serene and treated lovingly. That’s exactly where you can gain the attention of your customers with your product or brand through emotion and humor.
EDEKA, for example, has been relying on meaningful videos for the past few years that are sometimes funny, sometimes endearing, and sometimes inspiring. And always packaged in a beautiful skill: for example, your marketing video EATKARUS.
2. keep video short
In times of information overload, we find it difficult to dwell on topics and articles for any length of time. One is overwhelmed, therefore rambles over the articles, headlines and headlines. On TV, people first zap through before deciding on a program or channel. Therefore, it is important to keep the content short but crisp. And by starting with a joke, trigger, anecdote or inviting phrase, you should intercept the target audience right at the beginning.
Because the first 8 seconds of the video are important and decisive whether the viewer continues to watch the video. If it’s too long, there’s a risk that customers will bail. Because they are not prepared and do not have time to watch such long videos. If you don’t call to action or liquidate your product until the end, you’ve most likely already lost those customers.
Watch how the company Danto explains itself in just under 30 seconds.
3. communicate with the target group
You meet your customer in his social environment. So use his language and wording as well. Integrate imagery worlds that correspond to its environment. If you want to address farmers on the mountain pasture, the main characters should also be on the mountain or in a similar environment. In addition, talk to you as if you were talking to a friend at eye level. Try to create a dialogue, for example, through rhetorical questions or prompts. Also show that you understand the customer’s problems. Bring compassion and understanding.
4. tell a story
Storytelling is nothing new in marketing, but still a supreme discipline among marketers. Once you have packaged your message in a story, the customer is more likely to keep your product in mind and anchor it in their brain for the long term because of the characters and plot. Characters and emotions strengthen the memories and connect your product in the subconscious with certain scenes in their everyday life.
5. stick to the main facts
You want to tell a lot and everything in a few minutes. But we must be brief. Therefore, it is important that the content of the product video or corporate film contains the most important facts. Make a list of the most powerful messages you want to get across with the video and, again, reduce them to the minimum. Integrated into stories or built into descriptive diagrams, you can better emphasize and highlight your most important facts.
6. call-to-action at the end
Don’t forget to include a CTA (call-to-action) at the end. An invitation to your audience to stay in interaction or dialogue with you. You can make it happen with this video that the customer stays with you further in the communication loop. Therefore, a clear and direct call is important. This can be, for example:
1. “Visit our website for more information!”
2. “Contact Us Today!”
3. “You want to have more success too? Then get your customized offer today!”
7. scripts should be written by experts
You have no experience in writing scripts and texts so far? Then you’d better leave it alone, too. Book a screenwriter who specializes in this. You save the additional costs already when writing the script – or at the very latest with the result and later success of the video.
If you create a video with a unique script and video script that is liked and shared virally or is so powerful on their website alone that it drives a high conversion rate, then you’re going to get your
