YouTube is the evolution of the television industry and is used by more than a billion people.
Individuals and also companies, i.e. you, can present themselves on YouTube.
More than half of the usage is via mobile devices. 76 languages are covered. The accessibility is 95% of all Internet users.
What advantages does a YouTube channel offer you?
When a YouTube Channel is used commercially, it transforms from a normal YouTube Channel to a Brand Channel.
The Brand Channel gives you the opportunity to present yourself individually and tailored to your target group. Unlike the normal channel, the Brand Channel involves costs and is specialized in marketing and advertising.
1. self-presentation – what do you offer?
“Our website contains all the information that is important!” – is mostly true, but this information is static and rarely changes. Users look to websites for information. On YouTube, they are informed and entertained.
A Brand Channel allows you to present yourself with moving images and sound and to show different facets.
Potential new customers and regular customers are closer to the action and are picked up on an emotional level.
Who is behind you – behind the company? Authentic and honest insights inspire trust and set you apart from the crowd.
You don’t like to stand in front of the camera? This is also not necessary.
Short and concise explainer videos are equally effective and give viewers great insight into your company, product or idea.
2. outreach – setting links and creating networks
YouTube exists in more than 88 countries.
Usually, Facebook pages, Instagram accounts, etc. are included in the basic marketing package of any business. Add another social media channel and awareness and distribution are boosted. In addition, YouTube is different from Facebook or Instagram because it is a video platform.
Facebook and Instagram can point to the YouTube channel and vice versa. For example, you link the YouTube link of the latest video in the chronicle of the Facebook page.
High reach is achieved in this cycle of online portals.
3. google ranking – clear keywords
Regardless of the existing website, YouTube is its own channel with its own ranking.
This means there is another opportunity for you to rank well with targeted wording. Note here the selection of titles with clear keywords.
4. versatility – YouTube makes flexible
Costs can be kept lower, depending on the application. You decide when and how many videos you produce and upload.
It should be noted, however, that a Fire Channel must not stand still. Not showing any activity for months seems unprofessional.
Once created, the user expects content.
The mission of a commercially managed YouTube channel is the goal you set. The reach is increased with videos whose content appeals to the target groups.
The crucial question – YouTube Channel: Yes or No?
– Who is your target audience – do you reach your target audience with video clips?
– How is your company and/or product positioned?
– Does your company and/or product bring enough diversity to regularly present new topics and events in video form?
– Do you have the opportunity to be active on a regular basis?
– Despite flexibility, the time required for video presentations should not be underestimated. Are the capacities available?
– The perennial budget question: Unlike television advertising, YouTube videos can be produced more cheaply. Where is your focus? The higher the quality, the higher the cost. The higher the effort, the more costly.
– Are there sufficient resources available for a video production or does an agency need to support?
These points need to be carefully reviewed and reconsidered. If only one is answered “no,” the YouTube framework falters.
Ghost channels that lack activity reflect poorly on the company and look unprofessional.
The motto here is: All or nothing!
