In the marketing department of any company can create a blog online.
Companies can thus cover their products and their services in the blog and explain information that cannot find a place in other marketing.
Who are the readers?
Your readers are your target group!
What is the goal of a blog?
Retain regular customers and attract new ones.
A blog is another measure of your marketing to reach your target audience and thus retain your regular customers and attract new ones.
Thereby a blog is not necessary for every company, BUT possible (…)
Perspective
The reader of your blog gets an intensive insight into different topics and the story “behind” your product or service.
Diversity
The choice of topics is so varied that a blog can always be made exciting and diverse. The topics remain “around the product”, but the order is not fixed, so the blogwriter can be creative and versatile.
Transparency
Transparency is and remains a major issue for the customer. Through a blog article, the customer is picked up and engaged. He understands the product even better and doesn’t just scratch the surface.
Added value
Added value is THE keyword. Every blog article must contain added value and, at best, an “aha” effect. Passing on knowledge is an important step towards customer loyalty.
What speaks AGAINST a blog?
Nothing speaks against a blog. However, topics, keywords and relevance must be carefully selected.
“If you’re going to do it, do it!”
As with all marketing, a blog cannot be written half-heartedly and, if managed well, takes time.
To do this, blog articles should be regular, have added value, provide knowledge, be technically correct, and more.
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