2020 was a year we didn’t expect and the business world has also changed. Digitalization and the accessibility of the target group without direct social contact are more important than ever before. Nonetheless, as before, the moving image has picked up speed and will really take off in 2021.
Through Corona, user behavior, the online moving image trend has evolved unchecked.
No wonder when direct and social contact is not possible in the way we are used to.
Emotions, closeness and connection are especially important in these times.
Customers and new customers must be acquired and retained entirely digitally.
Accordingly, the following aspects will become even more important and significant in 2021:
INDIVIDUALITY:
You would like to have an image film of your company or your service created?
Good idea, but be sure to step it up a notch and have a completely customized clip created. Because without personality and individualization, it’s just one video among many.
Use your USP, your personality, your vision and your dreams – because they are unique.
BE DIFFERENT:
Being different is the motto in 2021. Stand out from your competition and let your creativity run wild. If you can’t implement this yourself, hire experts in the field to expand creative horizons with you.
LIVE:
“Who’s up for a live today?” You hear this question again and again and more and more often.
Why? The proximity to the customer is direct and live. He can react and act in the live video and even make a request to be included in the live video.
The person who is live is thus in direct proximity, can answer questions and interact immediately with customers and the target group.
KNOWLEDGE:
Knowledge is currently consumed even more extensively than before.
Why? Because activities and viewers have increased and the time spent on various screens has increased.
Consuming expertise is very popular and favored.
Sure, if you leave a live video smarter than before and gain valuable business knowledge that you can apply directly to your own business or mindset, you’re a happy viewer who, at best, will return as a customer.
And the business of live video also takes the advantage by captivating the customer who wants to know more knowledge and expertise. Optimally, the customer becomes a regular customer and the target group becomes new customers.
GROW:
Grow your videos and take the buying decision away from your target group and your customers with a meaningful and individual video clip.
Increase your traffic with videos. Besides, the customer is more likely to click on the video than read through a very long text.
In the final analysis, the trend toward moving images in all forms and versions is on the rise.
Do not let this opportunity pass you by
Do you have any questions? Then get in touch with us!
