A video clip for your marketing is always a good idea! What do you get with a simple clip? More attention, customer loyalty and at best new customer acquisition. Of course, the quality of the clip also matters here.
Accordingly, perhaps you can imagine what is even better received than a clip in marketing?
An interactive video!
Take a look at an example here!
What exactly does that mean?
With an interactive video, you involve your viewers. Normally, the viewer can only participate in a video with a play, pause and stop.
Not so with an interactive video! Furthermore, interactive videos have a higher click-through rate, higher emotional engagement because the target audience is actively involved, and stronger recall and learning value.
What are the advantages of interactive videos compared to regular video clips?
The plot
The customer is integrated into the video and can control the course of action himself. The advantage of this is that the viewer is focused on his interests and does not have to look at other topics until he reaches his actual area of interest.
Controlling the action also means that the viewer can decide in a film how the action will continue. Imagine a car race at breakneck speed and now you have to quickly decide whether the car should slide over a cliff or take a shortcut across country? You have to decide quickly and are thus responsible for the further action of the protagonist, who in this case is sitting in the car.
E-Learning
An interactive video can be offered after an online seminar, for example, to ask about what you learned and see where you stand.
This is more action-packed than having the questions on paper or on a display.
Moreover, if the query is interactive, attention is higher.
What for e-learning? For your employees, for example.
Perhaps you offer completely automated training and use interactive learning so that your employees can refresh their knowledge if necessary and view the chapters repeatedly if you don’t have everything on screen in the interactive demand.
Personalized
Personalized interactive videos are perfect for targeted audience engagement.
This allows you to tailor the content of the interactive video exactly to the respective target group and thus present the perfect added value to your customers and potential new customers.
An interactive video strongly highlights your company, service and product and anchors itself faster in the minds of their customers and potential new customers.
