Storytelling is the Key!
What this means? A good and to the point story picks up the viewer, customer and/or potential new customer directly where they see their own need at the moment.
Storytelling – as the name suggests – tells stories, awakens needs, identifies desires and evokes emotions.
The target should not be directly recognizable and the video measure should not be intrusive to the target group.
Sure, here it depends mainly on what your target audience is. Ultimately, the story and also the type of video will be tailored to this.
Which videos are suitable for video marketing?
Product clip:
Do you have a traditional product that has been around for a very long time? But apart from print, you have not yet taken any other advertising measures here?
Your product certainly has a story that you can use to put it in the spotlight. Here, an origin story is usually enough to make it easier for the target group to access the product.
You can count on professional help to get the most out of your product.
New product launches are also perfect for a video clip. Tell a story around the product or showcase the features of your product. The possibilities are almost unlimited.
Company clip:
Your customers know your product range and your services, but hardly your company? Bring transparency to the process and combine your product with the company in your story. Which departments does the product go through, what exactly is done and what does it take until the product is finally on the shelf?
Employee clip:
Who is behind your company and your products anyway?
Of course, customers are primarily interested in what product is available and what it contains, but there are people behind a product and its manufacture.
Showing these people brings empathy and emotionality to the forefront. It can decelerate consumption and make a case for your product by not just focusing on sales.
Promotional clip:
Whether it’s online advertising or television commercials, a commercial clip must specifically address the needs of your target audience. Music, voice-over and story underline the emotions that are evoked for the purchase decision.
Explainer clips:
Have you ever tried a short and concise explainer video?
Fact-based and yet emotional. With a professional voice-over and the right music for your product, your company or your service.
As mentioned above, you can apply the respective clips in different online areas:
- Social media channels
- Video platforms
- Own website
- Advertising on other website
- Paid Ad Commercials
- Professional networks, etc.
Overall, the possibilities for such a video are immense.
And with the right story, the right clip, and the right goal, a lot can be accomplished.
