What was it like in the past?
What did we do if we didn’t know how something worked exactly?
It took us time to figure out what we wanted to know.
Unthinkable today – because everything is faster and easier! You can just watch a video – a how-to video.
Switch on PC, start search engine, enter search term.
“How to bake almond cake without almonds but with almond flavor?”.
Directly the search engine spits out solutions. Not just one: many, and diverse variants and possibilities to boot. Mostly including the direct purchase function of the ingredients or the baking pan.
One click and most questions are answered, with the possibility to solve the situation directly.
Frightened and fascinated at the same time, we click through the online world and find an answer to almost every open question.
Whereby it is always recommended to check the provider or the source and not to believe everything.
The content consists of texts and images as well as videos.
Very many videos!
Among other things, so-called “How To” videos, which have been very present in recent years and are becoming more and more widespread.
It’s not too late to jump on this Do-It-Your-Own (DIY) and how-to video bandwagon.
What are the different “How To” videos?
First of all, a “How To” video may not be everything – but it can be a lot of things.
Nothing should remain open in the selection of topics.
From “How do I remove a tick from my dog?” to “How does the new software work?” to “How do I create my own window cleaner?”.
There is almost nothing that does not exist!
You can publish your product, company and service through different channels. This means that you need to define your target audience beforehand and then determine the style of your “How To” video.
What are the types of “How To” videos?
Influencer videos
Influencer “How To” videos exist on every topic. Whether it’s beauty, lifestyle, adventure & sports, or biology, it’s important to hire an influencer that fits your product and reflects your values.
The influencer’s reach now sees how your product works and the benefits it brings. Depending on the number of followers, the reach – and sometimes the cost – can be enormous.
Production
Explain your service in full glossy production!
You can’t tell if the latest Hollywood flick or your commercial is playing? Get it all out and set up a full production for your unique “How To” video.
Possibly even in the form of a mini-blockbuster? We are looking forward to it!
Explainer videoos
Explainer video are the classic “how to” video and are virtually the same thing.
There are 2D animations, whiteboard and color whiteboard productions or/and with laying technique.With all the possibilities, it is important to choose a video measure that suits you, your service and your product.
Stay true to yourself and reach your customers and your new customers with authenticity. Take a look at various examples here!
With a “How To” video, you go a long way towards meeting your customers and will get this back in a noticeably positive way.
The trend is far from over in 2022!
