Do you also find that the universe of marketing seems infinite? Which bandwagon should you jump on and which measures are essential for your business?
Here the top premise is: Quality instead of quantity.
Don’t start something half-heartedly and at a throttled pace, but really pick up speed with the appropriate, selected marketing measures.
Here you will get the overview of the 7 indispensable marketing tips:
Marketing department
Are you bad at handing over tasks and would like to do everything yourself, or at least be involved in creating them? This is commendable, however, you can’t grow if you don’t hand off tasks and focus on your actual work. So the first step is to involve your team and openly accept suggestions and inspiration.
Needs of the target group
Your target group is significant. That’s why you need to analyze and set up the needs and wishes of your target group with pinpoint accuracy. Only then can you address them with pinpoint accuracy. Focus on emotions and emotional storytelling.
Measures
There are quite a few measures you can use. Deal with it here, which ones fit you and your company and which ones are just time robbers.
Examples include: Blogs, newsletters, social media channels, podcast etc.
Contacts
Build up contacts so that you can finally send a newsletter to your contacts, for example. This also gives you the opportunity to give loyal customers a discount on special occasions or similar.
A contact list is optimal for mailings, so that these contacts can also be informed about news etc.
Sweepstakes
Sweepstakes on special occasions are a good way to increase the reach.
Depending on the company and product, these should be online sweepstakes. Of course, traditional sweepstakes in magazines etc. are still possible.
If the sweepstakes takes place online, you can collect additional contacts for this purpose, which you can add to your customer or prospect base.
Cooperations
Make contacts with other companies. Do cooperations make sense? How can you cooperate and what are the benefits?
For example, does it make sense to write a guest article and publish it on the cooperation partner’s site, or to publish a guest post on your own blog?
Corporate Identity
Rely on your recognizability! Set and establish fixed colors, fonts, logo, etc. at the beginning. In the best case, your customer will recognize your logo immediately – without writing.
A permanent corporate identity creates trust, closeness and binds the customer.
Last but not least, we recommend video marketing as a marketing measure that works for any business. Here you can combine emotional storytelling, corporate identity, movement, melody, voice, message and vision in a short and concise explanatory clip.
