Maybe you think video marketing is too modern for your target audience and they don’t use the medium. Or you may even have used moving images in the past, but with only moderate success.
Indeed, there are areas, markets and audiences where video marketing may be less attractive. Nevertheless:
The market and communication have changed drastically in recent years. As well as the possibilities to produce a video.
Your customers have changed, too – even if unconsciously.
Therefore, do not look back, but move with the times. Customers have become accustomed to this by now.
So give them what they ask for – even if unconsciously.
1. a medium of the future
1.today’s customer likes it simple, fast and informative. According to a study, the conversion rate (sales rate) of landing pages with
a video by up to 80% higher than without video.
2. children, pensioners and marginalized groups have also changed in the times of collective mass information. Simple text advertising is out of the
Fashion. Next to the versatile and colorful offerings of moving images, simple text messages can no longer keep up. Also older
semesters are smartphone-savvy today.
3. 70% of Internet traffic is already expected to come from online videos in 2017. That’s a big increase, and it’s growing all the time.
2. people trust video marketing
1.) In a video more than words are reproduced. While when searching for specific keywords, the search engine displays thousands of texts, the articles with an integrated video are much rarer. There is also less reliance on text-only messaging today. But videos don’t just stand out visually. In times of copywriting & Co. there are many superficial articles in the World Wide Web, of which one does not know where they come from and the sources are uncertain. Videos are usually more in-depth. Since the production alone is more costly, the topic is approached more seriously. If not, you can see it right away from the quality and audiovisual messages.
2) According to a customer survey, 96% of customers said that they find product videos helpful in making a purchase decision.
3. video marketing is more likely to be remembered
1. of articles without video, on average only 10% of the message is remembered after 72 hours. For articles with the same content and a video, it’s 95%.
2. videos appeal to more senses. This generally leads to a better understanding. In addition, it can be used to pick up visual types that you already lose with text messages.
3. even scientifically speaking, a visual presentation only brings advantages: Because about 90% of the information routed to the brain is visual.
So whether old or young, small or large, poor or rich: In the information overload we all have something in common: We love – even if unconsciously 😉 – video marketing!
